Introduction
Rusted Rooster Fabrications is a leading company that specializes in custom metal fabrication works. The company takes on projects that involve the creation of high-quality metal products, ranging from home furniture, automotive components, and industrial machines. Recently, Rusted Rooster Fabrications approached our web design agency seeking a new website that would help them attract new clients and showcase their work.
Challenges
Rusted Rooster Fabrications had an outdated website that needed a modern redesign. The company’s website was slow to load, difficult to navigate and lacked a responsive design. This made it difficult for the company to showcase its work and attract new clients. Additionally, the company was struggling to rank high on search engines, which was impacting its online visibility. The company also needed a website that would reflect its brand identity and communicate its commitment to quality craftsmanship in metal fabrication.
Design Strategy
Our design team worked closely with Rusted Rooster Fabrications to understand its business goals, target audience, brand identity and competition. Based on this research, we developed a design strategy that would achieve the company’s objectives. We developed a clean, modern, and responsive design that showcased the company’s work and made it easy for clients to navigate. We used a color palette that reflected the company’s brand identity and gave the site a sophisticated look.
Website Features
The new website included several features that were designed to help the company attract new clients and showcase its portfolio. These features included a dynamic homepage that showcased the company’s work, a services page that listed the various fabrication services offered, a portfolio page that showcased its work and a contact page that enabled potential clients to get in touch with the company. We also optimized the website for search engines to improve its online visibility.
Outcome
The new website has been a tremendous success for Rusted Rooster Fabrications. The company has seen an increase in website traffic, new leads, and inquiries. The website has also helped the company establish its online presence and raise its brand awareness. The website has received positive feedback from clients and industry experts for its exceptional design and easy navigation. Overall, the new website has helped Rusted Rooster Fabrications achieve its business objectives and stand out in a competitive marketplace.